Where's My Spice Grinder?
''The next wave,'' Mr. Saine added, ''is grocery stores on college campuses.'' At the University of North Carolina at Greensboro, Aramark has added a grocery with organic food, fresh produce and soy milk. More stores are planned for other schools.
There is also a great demand for instruction. At campuses like Cornell, Union College and Wellesley, cooking classes offered by faculty members have been consistently sold out.
Mr. Lieberman's show, while primarily entertaining, is highly instructive, with themes geared for the college student. One week, he demonstrated how to light a grill and cook chicken kebabs marinated in garlic, ginger and hoisin sauce. In another, he showed viewers how to make smoothies in the dining hall, cobbling together ingredients from the breakfast bar, like apples, milk, yogurt, honey and raspberry jam.
Word balloons, mimicking VH1's pop-up videos, add touches of irreverence. When Mr. Lieberman uses one of his favorite words, ''stuff,'' a pop-up states, '''Flat stuff' is a technical cooking term.''
Unlike graduates from former generations, Mr. Lieberman, 23, says he is considering a career in food television. Recently, an executive from the Food Network, who had heard about his show, asked to see the tapes, as has Radical Media, a production company in New York.
For now, his show still has an appealing homemade quality. At the taping of ''Cooking for the Hook-Up,'' for instance, Mr. Lieberman yelped when he burned his hand on a baking sheet and heavily improvised on the chocolate mousse, asking people on the set for advice. But he smiled charmingly, as he taught Henry Tibensky, a fellow student, how to prepare the meal.
Mr. Lieberman is a highly skilled cook and has an insouciant yet earnest manner. And his crew, a collection of friends who are interested in film, takes the filming and editing quite seriously.
One could forget they are college students. For a minute, at least. When the director called ''Cut!'' for the final time, Boston's ''More Than a Feeling'' was flipped on the stereo and without pause, the crew was dancing and singing together, passing a bottle of Yellow Tail Chardonnay.
1 2 3
